September 27, 2021
Hexavia Business Club
Career Life

Hexavian Laws of Business. (Law 4) The Law of Branding.

Hexavian Law 4 says that “the only thing more important than what you are selling is what the buyer believe he is buying -BE BRANDED”.

 

Every brand is a product, but not every product is a brand. Build a brand.

 

Build a brand,  It simply means being 1. Unique, 2.Easy to Identify and 3. Consistent. Package whatever you sell so well that it feels world class. Blow the mind of your customers.  Don’t put a good product in a bad container.

brand-equity bills

 

 

 

 

 

 

How to Develop a Brand.

✔Decide what you’re going to brand.

✔Define how you’re going to be unique, easy to identify and consistent. Back this up by the right theme, logo, colour, slogan (tag line), brand attitude.

✔ Engage in Brand associations. Position your product or service to its relative market

telling a story marketing

 

 

 

 

 

Your Storey

 

 

 

 

 

 

 

 

✔Launch your brand.

✔Manage, leverage, and protect your brand.

✔Build a community for your brand.

I hope it helps, if it did not…this YouTube video will do   http://www.youtube.com/watch?v=VQo0PMbL7T4

 

Or get the book on Jumia…https://www.jumia.com.ng/jumia-books-hexavian-laws-of-business-2-lecture-cds-279219.html

Have a fruitful week ahead

 

©Hexavia

Reviewed by Eizu Uwaoma and Victor Bella for Hexavia!

Related posts

How to overcome fear

admin

Hexavia Laws of Business (Law 12) The Law of Process and Continuous Improvement.

admin

How to Stay Relevant.

admin

Leave a Comment