Hexavian Law 4 says that “the only thing more important than what you are selling is what the buyer believe he is buying -BE BRANDED”.
Every brand is a product, but not every product is a brand. Build a brand.
Build a brand, It simply means being 1. Unique, 2.Easy to Identify and 3. Consistent. Package whatever you sell so well that it feels world class. Blow the mind of your customers. Don’t put a good product in a bad container.
How to Develop a Brand.
✔Decide what you’re going to brand.
✔Define how you’re going to be unique, easy to identify and consistent. Back this up by the right theme, logo, colour, slogan (tag line), brand attitude.
✔ Engage in Brand associations. Position your product or service to its relative market
✔Launch your brand.
✔Manage, leverage, and protect your brand.
✔Build a community for your brand.
I hope it helps, if it did not…this YouTube video will do http://www.youtube.com/watch?v=VQo0PMbL7T4
Or get the book on Jumia…https://www.jumia.com.ng/jumia-books-hexavian-laws-of-business-2-lecture-cds-279219.html
Have a fruitful week ahead
Reviewed by Eizu Uwaoma and Victor Bella for Hexavia!