Hexavia has one of the most loyal sets of customers (HBC). But how was this achieved?
Let me break it down..
In the hustle of trying to sell for profit, its so easy for us to forget that the word “customer” is ambiguous and not streamlined to the guy that buys. Our employees are also customers, so we should start selling our products to them first. Our induction and internal mentorship concept is a major recipe.
To disrupt regular thinking into a more effective one, in marketing and sales, note that the first product is the vision and the first customer is the employee. Sell both side to side, and rightly.
Whether employees or customers, show them a picture of a future and they would love to feature in. Take them on a journey of your growth and value curve and let them see what is in it for them as benefit. Carrying your team and customers along as you serve is key.
Let them feel like they are a part of something more than just buying and selling and they’d easily do both.
When your team understands the vision, they become visionaries (that is, they live and sell that vision). When they understand the mission they become missionaries (they set themselves passionately on a mission).
I am not talking theory, it’s practical as I have seen my team in Hexavia live this. If you ask me what are we getting right? (both for employees, Mentees, alumni, clients), I will say the “Hexavian Spirit”. It’s cohesive and inspiring, urging us to Go Further Ahead always, and backing that up with support systems and community. It is why we share value on social media.
Creating a vision ( and remembering to tweak it with the times and opportunities) first before selling a product would create not only customers but referrals.
Practically speaking, a few weeks ago I narrated to my colleagues a network diagram that shows how we get projects. Clearly everyone saw the six degrees of separation theory at play. 80 percent of projects came from people we had done a project for before or have attended our sessions. So it isn’t just about the project but the vision, people and the relationships in the dotted nodes of connections.
The vehicle is effective communication that adds value to the audience. This for me is a major mission and why we do this, even here. Putting checkpoints to see how well they follow is also key ( KYP and KYC) for example, I believe an average team member (including some alumni and members of this community) in Hexavia should be able to complete some of Hexavia’s sentences and think in a certain way simply by just being here. For me, this makes selling of whatever product easy.